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Qualitative / Quantitative

InnoProbe Insight provides market research services that help organisations and in-house research teams streamline internal processes for efficiency and cost-savings. The services we provide range from high level consulting with large-scale methodology and strategic analysis, through to studies for tactical decision making.

Depending on the type of study and the target group profile, the studies can be done either using digital methodologies, or through traditional methodologies such as telephonic, face-to-face interviews or group discussions.

No matter the industry or the market you operate in, every business question has an answer. Let us deliver you the insights to provide a solution to your business issue.

Types of Market Research

MARKET UNDERSTANDING

MARKET UNDERSTANDING

Listens to consumers and focus on how to fulfill their needs

NEW PRODUCT DEVELOPMENT

NEW PRODUCT DEVELOPMENT

Reduce risk by testing the best ideas, concepts, products, pricing and positioning strategies

COMMUNICATION & CAMPAIGN EVALUATION

COMMUNICATION AND CAMPAIGN EVALUATION

Develop and test the most persuasive and cost-effective marketing communication

SATISFACTION & LOYALTY

SATISFACTION & LOYALTY

Build satisfaction and loyalty among consumers and employees and grow your brand and company

ANALYSIS & MODELLING

ANALYSIS AND MODELLING

All those data about your customers lying in your database can be analysed to provide useful insights

BRAND HEALTH & COMMUNICATION TRACKING

BRAND HEALTH & COMMUNICATION TRACKING

Helps make better and informed decisions and measure the impact of the decisions and track

+65 6686 3089


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#11-03
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Singapore 609930

How Do I Get Started?

Ready to find out more about how InnoProbe Insight can help drive your business forward? Tell us a bit about your concerns and we’ll show you how we can help you meet your business objectives today – and in the future.



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