Pricing Plans To Suit Your Richer Insights

Below are commonly encountered questions that we often hear from clients, the type of research that we typically conduct to answer those questions, and the kinds of answers that clients can expect to get from the research we conduct. Please keep in mind that any of the research approaches listed below can be done at any time — there is no “perfect” sequence to these research approaches.

Typically, when a business wants to learn about a category or customers, we recommend that they start with “strategic” research. This helps to describe the current state of a market or business vs. competition. This, in turn, leads to possible ideas or theories about what might be happening in the marketplace. In some cases, the results will point to an area where new products might have a good chance of succeeding. New ideas must be carefully nurtured so that they appeal to the largest possible number of buyers. Basic ideas must be further evaluated and tested to determine if the initial ideas have merit. Ideas then turn into prototypes or products for evaluation, such as for initial use in the home, or deploying online as a service. Because there are many possible configurations of products and services, sometimes special research must be conducted to optimize the product. Once products are launched, we want to track their success in the marketplace, assess satisfaction, and monitor sales growth and share. The process continues again once new uses are identified and new customers come on-stream. The marketing process is never-ending!

In order to determine the types of research that is best suited for your unique situation, contact your InnoProbe Insight sales representative today! They can walk you through the options available for understanding your category, company, brand, or market. We look forward to serving you and seeing our world-class research capabilities!